who can spot the mistake?

[86 1/2 Brutus]

When i was ordering the rods for my tailgate i realized it.  Can  you spot the mistake?

[old55pete]

Other then calling a flair side a step side, I couldent really see the picture.

[86 1/2 Brutus]

you got it.

[Rembrant]

86 1/2 Brutus wrote

you got it.

All of the aftermarket retailers call them Stepsides...as does 90% of the general population...lol. I always argue that the term "Stepside" became the Generic Trademark name of all brands (Chevrolet, Ford, Dodge, Jeep, International, etc). To be honest, I didn't even know they were called Flaresides until just a few years ago. The only trucks I knew as Flaresides were the ones that Ford RE-introduced in 1992 that actually said Flareside on the fender.

So I now use both terms. I depends on who I am talking to.

[Gary Lewis]

LMC's knew "Mr Ford", Keith Dickson, is on a mission to correct their catalogs.  No more "step side"!

[86 1/2 Brutus]

I made that mistake many times in the aftermarket when i used to sell parts.  They called everything a stepside , but when it came to regular bed trucks, they called them by the correct name.  

[Rembrant]

86 1/2 Brutus wrote

I made that mistake many times in the aftermarket when i used to sell parts.  They called everything a stepside...

Since so many companies (and people) call them "Stepsides", I'd argue that it's not even a mistake, that it was on purpose (I mean in the LMC catalog).

The Mar-K catalog is the only one that actually indicates both terms...they will call it a Stepside, and then in brackets say "Stepside is the same as Flareside" lol.

In a way, it's similar to what we call the starter solenoid (fender mounted). Some people will say that it is not a "solenoid", it is the Starter Relay. That's all well and good, but everybody still calls it the starter solenoid, as do all of the aftermarket companies that make them.

The term Flareside has grown on me the last few years, but it still takes some concentration to use it around others.

[Gary Lewis]

Stepside and Flareside are copyrighted terms, so it is technically wrong to call one by the other term.  In fact, there probably should be the little "c" in a circle beside them in all advertising.  Keith Dickson is well aware of this and is doing his best to correct all of LMC's advertising.